Dedication to research and excellence. It's been the Bose approach to better sound since Dr. Amar G. Bose founded the company in 1964. But the commitment actually began years earlier.

In the late 1950s, Dr. Bose, then a graduate student, purchased a stereo system based on its impressive technical specifications. The avid music enthusiast was disappointed to discover the speakers didn't reproduce the sound of a live performance—and he became determined to recreate that lifelike audio experience for listeners.

Bose beginnings

After extensive research, Dr. Bose and colleagues introduced the groundbreaking 901® Direct/Reflecting® speakers in 1968. Their lifelike sound won immediate and widespread acclaim. These timeless flagship speakers have evolved since then and are still a part of the Bose® product lineup.

Decades of discovery

Since those early days of 901® speakers, Bose engineers have kept their focus on creating better technology. Some more recent developments center on home entertainment, with advances that ensure premium performance and convenience. Here's a look at a few of these technologies, featured in select Bose Lifestyle® systems:

	The ADAPTiQ® audio calibration system addresses sound quality problems created by room size and furnishings. Watch video »
	The uMusic® intelligent playback system learns—and responds to—your music moods, playing just what you want to hear. Watch video »
	Bose® link lets you enjoy music in other rooms throughout your home and outdoors, even without room-to-room wiring. See interactive demo »

Innovative Bose thinking isn't limited to home entertainment systems. These advanced technologies were developed to improve audio performance—and more:

Acoustic Wave® speaker technology, producing rich, resonant sound in our Wave® systems

Direct/Reflecting® speaker technology, designed to deliver the experience of a live performance

Acoustic Noise Cancelling® headset technology, reducing unwanted audio distractions in headphones and headsets

The Bose automotive suspension system, merging passenger comfort with superior vehicle control

More to come

To learn about products and innovations, just check your Bose Newsletter each month. You'll find new or featured items, and insight into today's most talked-about technologies. And, once again, welcome.

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