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Behind Every Bose Product
Dedication to research and excellence. It's been the Bose approach to better sound since Dr. Amar G. Bose founded the company in 1964. But the commitment actually began years earlier.
Dr. Amar G. Bose In the late 1950s, Dr. Bose, then a graduate student, purchased a stereo system based on its impressive technical specifications. The avid music enthusiast was disappointed to discover the speakers didn't reproduce the sound of a live performance—and he became determined to recreate that lifelike audio experience for listeners.
Bose beginnings
After extensive research, Dr. Bose and colleagues introduced the groundbreaking 901® Direct/Reflecting® speakers in 1968. Their lifelike sound won immediate and widespread acclaim. These timeless flagship speakers have evolved since then and are still a part of the Bose product lineup.
901 Direct/Reflecting speakers
Decades of discovery
Since those early days of 901 speakers, Bose engineers have kept their focus on creating better technology. Some more recent developments center on home entertainment, with advances that ensure premium performance and convenience. Here's a look at a few of these technologies:
Unify system The Unify® system provides easy-to-follow onscreen instructions to guide you through the setup of your Bose home theater system.
ADAPTiQ audio calibration system The ADAPTiQ® audio calibration system automatically customizes performance to your room's unique acoustical properties.
Bose link Bose® link lets you enjoy music in other rooms throughout your home and outdoors, even without room-to-room wiring.
Innovative Bose thinking isn't limited to home entertainment systems. These advanced technologies were developed to improve audio performance—and more:
Acoustic Wave® speaker technology, producing rich, resonant sound in our Wave® systems.
Acoustic Wave speaker technology
Direct/Reflecting speaker technology
Direct/Reflecting® speaker technology, designed to deliver the experience of a live performance.
Acoustic Noise Cancelling® headset technology, reducing unwanted audio distractions in headphones and headsets.
Acoustic Noise Cancelling headset technology
More to come
To learn about products and innovations, just check each edition of the Bose Newsletter. You'll find new or featured items, and insight into today's most talked-about technologies. And, once again, welcome.
Wave music system III
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